Premium ad space has a new place

Creating an industry-first guaranteed view for TV advertising that delivers audience attention and engagement

About us

At Hoppr, our Connected TV (CTV) platform uses a patented overlay technology that offers a unique way for advertisers to engage households on the largest screen in the house.

We use behavioural data and audience insights, which we combine with new ultra-premium inventory. We curate an audience that is – for the first time ever – guaranteed to view a brand’s advert on TV. It’s a moment that’s audience initiated, when the remote control is in their hand.

Our CTV platform can be used to deliver true hero storytelling moments and provide new advertising revenue opportunities for all – including Pay TV operators, Telcos, media agencies, and brands.

We’ve connected the dots for the benefit of the whole advertising industry.

A guaranteed view that captures the unreachable audience

We insert TV ads into the moments that matter. Our patented tech can be installed onto the 1 billion+ set top boxes owned by global Pay TV operators and Telcos. It’s a quick and seamless integration to have our CTV platform ready to activate across households.

We know that audiences spend 29 minutes searching the TV menu guide every day. Hoppr provides Pay TV operators and Telcos the exclusive opportunity to monetise this previously untapped asset, creating a new revenue stream at a time when average revenue per user (ARPU) is declining. While also delivering a guaranteed view of the ad to advertisers and brands.

The right ad, targeted to the right audience, and delivered at the right time. We know the audience is watching as the ad plays when the audience initiates it, using the remote control.

How we do it

For audiences that only watch video on demand, the only ad they’ll see is a Hoppr ad. And for advertisers and brands, they can now capture an audience that has previously been unreachable. Using our behavioural data, we provide measurement and insight that eliminates historical wastage by brands on ads that aren’t watched.

Sponsor ad

Entry ad

Exit ad

a full screen video when the TV is turned on

played when navigating into the CTV App menu

played when the audience returns to the TV menu guide having exited the CTV App

Hoppr is the connected solution
for a disconnected TV audience
that delivers both engagement
and attention

It’s time to think about TV advertising in a new way

TV remains the greatest medium to tell a story using sight, sound and motion.

Yet there are a lot of assumptions being made around TV advertising. Assumptions lead to uncertainty, which also creates wastage. Wasted time, effort and money – as advertisers and brands don’t know if their campaign has been watched by the audience they want to target.

What if there was a way to deliver certainty?

No matter what app or content the audience watches, we know what they are likely to do. Using our behavioural data, we can plan and run a campaign using our CTV platform that is targeted to an audience. And we can show advertisers and brands the effectiveness of their ads and campaigns, using data about the audience that watched.

No assumptions required. Zero wastage.